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FABIO BRANCO BUENO/ portfolio
Bran.co
service +
industrial
designer
I am a restlessly curious optimistic person that believes in design as a tool for changing realities into desirable futures, merging the digital and physical in one whole experience.
2021 - 2023
from 2021 to 2023
Dasa is an integrated healthcare multinational company that holds over
40 health care brands, were I worked at the customer experience design team.
Architectural new concept and service experience project
In this role, I was responsible for the new architectural concept of Dasa`s laboratory brand Delboni, guiding an architect office in definig the principles for new constructions that enhance service performance, brand's identity, intuitiveness and patient wellness.
Libras patients service design
As a temporary part of the accessibility team, I designed together with a deaf designer, the user journey for deaf patients that communicates in Libras (the brazilian sign language). With the production, we created a better, safe and clearer user journey, including employee training.
Employee experience research on uniforms
I have lead the research of employee experience with their uniforms, in order to define principles for new designs that enhance work performance, safety, comfort, inclusion, sustainability and culture.
User experience research and service design
I was part of the research team for patient service experience at Dasa`s laboratory brand Salomão Zoppi. By the end of the project, we designed new features and services for the brand, we tested it with clients and addressed the designs to business teams.
2020 - 2021
Consultancy projects
from 2018 to 2021
I have experienced consultancy projects for various industries, types and different projects stages, facilitating stakeholders, problem framing, systems mapping,
user experience journey, creation process, digital and physical prototyping,
testing and development.
from 2020 to 2021
at Weme consultancy:
Digital product design for the pet market
This is one of the experiences I am more proud about, because of the great responsibility of leading a project that had only the briefing of designing a promising service for the pet market.
After the research, we have discovered that people have lots of doubts on how to care for their pets and few consistent information available. We designed an app the creates an avatar that simulates a chat with the persons pet, that helps them to do the best practices for that particular species. It also helps on searching for products and services of Alelo's partners. The app turned out to be lauched by the name "Hubigode", in 2022, available for Apple and Android.
Besides the results and data from MVP tests, we have also delivered a future speculation, that merged an intelligent pet leash, combined with a voice assistant, taking the project to the last mile of design.
2019 - 2020
Health care employee experience project, to develop a new way to enhance communication between the company and employees.
from 2019 to 2020
at Echos consultancy:
Strategy building to improve market share of a pharmaceutic product.
New business design to empower users and optimize the company`s opperation.
Organizational design project, to enhance Canada and Latin America leaders decision making and strategy planning.
Organizational design project, to build the innovation team, roles, process and rituals.
Incompany design process workshop programs, to capacitate employees.
2013 - 2018
from 2013 to 2018
Havaianas is a shoes and lifestyle brand present in over 130 countries,
where I was part of the innovation team as an industrial designer.
Accessories design
I was responsible for building strategy, concept and product creation; illustration, presentation and defense of product concept, prototyping in low and mid fidelity; development and technical feasibility of the product with suppliers.
Sandals design
Footwear Design including: product creation; illustration, presentation and defense of product concept; 3D product modelling; low fidelity prototyping; 3D printing (polyjet); development and technical feasibility of the product with the factory.
Sandal hand sketching and Photoshop rendering
Sketching
3D printed model
Final product
3D digital modelling
Final product
Other models I have worked with:
obrigado.
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